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S
Stoyanova
Level 2
August 25, 2020
Solved

Subscription center how to rewrite the preferences?

  • August 25, 2020
  • 1 reply
  • 3742 views

Do you know how to make possible the preferences in a subscription center to be able to be rewritten?

If for example, a subscriber first choice is B2B and Live Events  and then the subscriber would like to change to Consumer and Webinars what program should be created to change the values for the B2B and Live event to false and to change the data values for Webinars and Consumers to TRUE?

First choice:

Second choice:

Thank you in advance!

 

 

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Best answer by Chris_Wilcox

Happy to help! You're basically talking about a preference center. If you search community, lots of discussions around preference center best practices, but at the end of the day it's basically a landing page with a Marketo form. Biggest hiccup is the pre-fill not being an always-on thing anymore, which forces the need to either 1) Use Sandy's workaround, or 2) add an "email" field to your form so Marketo knows which user is submitting the preference updates. 

1 reply

Chris_Wilcox
Chris_Wilcox
Level 8
August 25, 2020

I'm confused on your workflow here. Is the user themselves making the change, or are you trying to setup a method to update individual records upon request?

 

If it's the former, you'd just need to create a Marketo form with those options, embed the form on a Marketo landing page, make sure pre-fill is enabled for your form and then users can fill the form out to change their options. Be aware, pre-fill does not work unless the user arrives from a Marketo distributed link in an email without some additional steps. @sanfordwhiteman has a blog that outlines the method that allows always-on pre-fill for cookied users.

 

If you just want to update someone's preferences one-off, you could just open their lead record in Database in Marketo and update the person's values.   

    S
    StoyanovaAuthor
    Level 2
    August 27, 2020

    Hi 

     

    We would like to provide the right to the subscribers to make their own choice and to be able to make changes in their preferences whenever they want.  It will be not  one time person's value change.

     

    Thank you a lot for your advice!

    Chris_Wilcox
    Chris_WilcoxAccepted solution
    Level 8
    August 27, 2020

    Happy to help! You're basically talking about a preference center. If you search community, lots of discussions around preference center best practices, but at the end of the day it's basically a landing page with a Marketo form. Biggest hiccup is the pre-fill not being an always-on thing anymore, which forces the need to either 1) Use Sandy's workaround, or 2) add an "email" field to your form so Marketo knows which user is submitting the preference updates. 

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