Hi Nimisha,
Looking at your initial screenshot, my comment would be that this is inverse logic which makes it more difficult to think about and understand. Given that it's a subscription centre, you'd normally expect to be able to opt IN to things, rather than just be presented with a list of things to opt OUT of. For example - presenting an option that says 'I want to opt out of product information' means that the customer has to do a positive action (tick the box) to get a negative outcome (unsubscribe). It isn't technically wrong, but it does make understanding all of the smart campaigns and processing at the back end harder to grasp.
When I build a subscription centre, I sit and document every single possible action that a person could take with the centre, then engineer the campaigns accordingly. Then, I go through every single possible action again and test that what I've set up is actually working. It takes time, but if you have worked out all the possible scenarios it's a great way to find all the little loopholes and things you may have either missed, or not considered. Things to test for could include:
- Do you treat a customer any different to a prospect? Has this been accounted for?
- What if they are an existing lead, and unsubscribe from everything?
- What if they are an existing lead, and unsubscribe from one product category?
- What if that lead then re-subscribes to that product category?
- What if they are a brand new lead who has somehow found your subscription centre and fills out the form? (are you assigning the right acquisition programs, lead source, lead source details, subscriptions etc)
- If they unsubscribe completely, are you capturing the reason why?
- What if someone submits the form without ticking anything?
The above list is by no means exhaustive, and your testing scenarios will be unique to your business and setup.
I hope that helps!
Diana
