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Vlada_Prasolova
Vlada_Prasolova
Level 5
December 8, 2014
Solved

Subject line A/B testing

  • December 8, 2014
  • 2 replies
  • 1872 views
i have a very stupid question about subject line A/B testing
i had set everything up - added 2 subject lines, selected criteria, chosen segment, approved the test, but when i sent my email, there was only 1 subject line that was sent - no testing 
i check the documentation and it appears, i did everything there was to do, but apparently, not
What did i miss out?(((




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Best answer by Dory_Viscoglio
Hi Vlada, was this a batch campaign or a triggered campaign? I'm willing to bet it was batch -- where A/B testing won't work.

I've gotten around this by having a batch campaign to add people to a list, and being added to that list activates a triggered campaign for the A/B subject line send.

Another thing I'll do is create two separate emails (without the A/B test), then create a batch campaign that has a send where the flow step uses the choice "Random sample is 50%" and it sends one of the emails, and the default option is the other email. I prefer this option because it keeps the reporting on the two emails forever whereas the reporting shown in your image above will disappear once you choose a champion. 

Here's an image to clarify the second option described above:

2 replies

Dory_Viscoglio
Dory_ViscoglioAccepted solution
Level 10
December 8, 2014
Hi Vlada, was this a batch campaign or a triggered campaign? I'm willing to bet it was batch -- where A/B testing won't work.

I've gotten around this by having a batch campaign to add people to a list, and being added to that list activates a triggered campaign for the A/B subject line send.

Another thing I'll do is create two separate emails (without the A/B test), then create a batch campaign that has a send where the flow step uses the choice "Random sample is 50%" and it sends one of the emails, and the default option is the other email. I prefer this option because it keeps the reporting on the two emails forever whereas the reporting shown in your image above will disappear once you choose a champion. 

Here's an image to clarify the second option described above:

    Josh_Hill13
    Josh_Hill13
    Level 10
    December 8, 2014
    If you want to AB test in batch, use an Email Send Program.

    If you want to AB test inside a Trigger or Engagement, use the Champion/Challenger.
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