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June 22, 2013
Question

Stop resending email to user only able to receive text email

  • June 22, 2013
  • 3 replies
  • 856 views
Is there a way to avoid re-sending emails to users using only text email?
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3 replies

Josh_Hill13
Level 10
June 22, 2013

Hitoshi,
 

What do you mean exactly? If you've setup the email to have both text and html, and a user is only viewing text, there should be no issue.

I'm not sure why Marketo would re-send an email in any case other than a temporary server issue on the target's side.

June 23, 2013
I want to resend emails to users who haven't opened their emails.

Text emails are tracked so a program will probably resend emails because the status won't change to opened.

Is email tracked when an user opens only text email?

June 24, 2013
If you knew which of the two versions of the email that were sent (text vs. HTML) were actually delivered to the user by their server, you could theoretically not resend those that received text emails.  However, I don't think it is possible to know this.  Even if you did know, Opens are not a reliable indicator that someone did or did not open your email.  Most marketers only  send a follow-up version of the email when the recipient didn't click or respond to the initial version.