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November 4, 2013
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Statuses using for Nurture Program?

  • November 4, 2013
  • 6 replies
  • 1841 views
Hi all,

I'm still making many tweaks and changes in my nurture streams etc... but as for the nurture program as a whole, I 'm trying to determine what statuses to use and which to label as succeses. Any thoughts? What are yall using?
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Best answer by
Responded is Clicked Link
Engaged is Filled Out Form
And, yes, we use the Stream Performance report

Hope this helps!

6 replies

November 4, 2013
We didn't get very creative with ours--we just use "Member of Program" and "Engaged." Engaged = success. That's a good question though. Are you thinking of having stages of engagement, like low, medium, high, etc.?
November 4, 2013
We use:

Responded
Engaged
Unsubscribed

Engaged=success
November 4, 2013
Thanks!

And how do you define responded (just clicked?) and engaged?
November 4, 2013
And do you just use the engagement stream performance report to track the clicks, opens, unsubs, etc?
Accepted solution
November 4, 2013
Responded is Clicked Link
Engaged is Filled Out Form
And, yes, we use the Stream Performance report

Hope this helps!
December 27, 2013
Mike, when you say Engaged = Filled Out Form, do you mean that the lead got to the form they filled out by clicking on one of your nurturing emails?