Statuses using for Nurture Program?

Forum|Forum|12 years ago
November 4, 2013
6 replies
1841 views

Hi all,

I'm still making many tweaks and changes in my nurture streams etc... but as for the nurture program as a whole, I 'm trying to determine what statuses to use and which to label as succeses. Any thoughts? What are yall using?

Marketo

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Best answer by

Responded is Clicked Link
Engaged is Filled Out Form
And, yes, we use the Stream Performance report

Hope this helps!

A

Anonymous

We didn't get very creative with ours--we just use "Member of Program" and "Engaged." Engaged = success. That's a good question though. Are you thinking of having stages of engagement, like low, medium, high, etc.?

A

Anonymous

We use:

Responded
Engaged
Unsubscribed

Engaged=success

A

Anonymous

Thanks!

And how do you define responded (just clicked?) and engaged?

A

Anonymous

And do you just use the engagement stream performance report to track the clicks, opens, unsubs, etc?

A

Anonymous

Accepted solution

Responded is Clicked Link
Engaged is Filled Out Form
And, yes, we use the Stream Performance report

Hope this helps!

A

Anonymous

Mike, when you say Engaged = Filled Out Form, do you mean that the lead got to the form they filled out by clicking on one of your nurturing emails?

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