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Level 5
November 8, 2013
Question

Standard Program Reports

  • November 8, 2013
  • 2 replies
  • 1016 views
Can someone explain why the email performance report, and the Standard Program reports dont match.  The performance report says we delivered to 10k+, but when we clicked on the program, the summary of members was only 9,860.  Any help would be greatly appreciated!
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2 replies

November 8, 2013
The email performance report tells you how an asset did. The program tells you what people did...Here is a link to a great thread on this...
Level 4
November 10, 2013
The email performance report shows statistics for email used by all smart campaigns.  If you are using this email in multiple campaigns, that is a possible reason why your performance report has a higher number than a campaign report.