Staggering Marketing Emails & SDR Inbound/Outbound | Community
Skip to main content
S
skyedownie1
Level 1
July 9, 2024
Question

Staggering Marketing Emails & SDR Inbound/Outbound

  • July 9, 2024
  • 1 reply
  • 708 views

We are developing an email nurture strategy that is segmented across the funnel by lead stage and part of the concern is not sending out emails on the same days between marketing in Marketo and our SDR team via Salesloft (soon to be Clari's Groove). I'm wondering if anyone has figured out a way to stagger emails from Marketo and another SDR contacting tool? 

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

1 reply

SanfordWhiteman
SanfordWhiteman
Level 10
July 10, 2024

This is a sensible ask, but it’s quite technically difficult to implement.

 

We’ve done this with Outreach and Marketo by calling the Outreach API at the close of every day, querying Outreach sequences and updating Marketo with which days are “blackout days.” Would hope Groove offers similar functionality via API. But this means building a separate coordinating app, there’s no way for the 2 platforms to do this on their own.

 

(Generally you probably want one system to “win” as we’ve done w/Outreach, trying to have bidirectional coordination can end up with nobody getting any emails at all!)

 

Terms & ConditionsAccessibility statement

Loading footer...