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Amber_Hobson
Level 8
June 4, 2013
Question

Splitting a smart list

  • June 4, 2013
  • 3 replies
  • 2441 views
I'm sure others have asked this, but I can't find it anywhere. I don't know if random samples would work the way I want them to. We have an email that went out to roughly 5000 people. We want to send follow up emails but broken down so that only 1000 go at a time and they're split over different days. So we'd have 1000 go on Friday, then the next 1000 go on Tuesday, etc. I'm stuck at trying to figure out how to do this within Marketo. Help! :)
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3 replies

Cecile_Maindron
Level 10
June 4, 2013
I think you need to use the A/B testing method like  https://community.marketo.com/MarketoDiscussionDetail?id=90650000000PK2cAAG
June 4, 2013
Amber,  you can divide the leads in your smart list among 5 static lists and then send an email to the members in each list with a 1 week wait between each Send Email flow action.  Below is a portion of the flow action in the Flow tab.

Step 1 - Add to List Choice 1: If 'Random Sample' is '20' then:
      List Name:  'List 1'
  Choice 2: If 'Random Sample' is '20' then:
      List Name:  'List 2'
  Choice 2: If 'Random Sample' is '20' then:
      List Name:  'List 3'
  Choice 2: If 'Random Sample' is '20' then:
      List Name:  'List 4'
  Default Choice:
      List Name:  'List 5'
Step 2 - Send Email Choice 1: If 'Member of List' is 'List 1' then:
      Email:  'Your Email'
  Default Choice:
      -- Do Nothing --
Step 3 - Wait Duration: '1 week'
  Must End On Day: 'Any Day'
Step 4 - Send Email Choice 1: If 'Member of List' is 'List 2' then:
      Email:  'Your Email'
  Default Choice:
      -- Do Nothing --
Michelle_Tizian
Level 10
June 26, 2013
Hey Elliott, I love how you broke this down step by step.  I'm using it in my current project.  Thanks for posting that.