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A
Anonymous
February 27, 2014
Question

Soft Bounced - Delivered Reporting

  • February 27, 2014
  • 4 replies
  • 1811 views
I might be missing something, but in our email performance reports I think that emails are being initially reported as soft bounces and then later delivering, but the reports don't update so the delivery and soft bounced/hard bounced numbers arent really accurate (they show the numbers right after the campaign, but not changes as soft bounces "turn into" deliveries and hard bounces). 

Any ideas/suggestions for making these reports accurate?
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4 replies

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Anonymous
March 12, 2014
I am interested in this, too.  Can anyone confirm whether or not the email performance reports update soft bounces that have delivered to "Delivered"? 
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Anonymous
April 21, 2014
I am running into the same issue, and this seems to be skewing our actual deliverability numbers significantly. I am curious as to the reason this would not update after a soft bounce email has been delivered.
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Anonymous
April 21, 2014
Here is the answer from Marketo Support:
"The reporting will show both activities, so if an email bounces and later gets delivered bounced gets 1 count and delivered gets one count. This is because the reporting works by looking at the activity log of a lead, and the bounce event would not get removed when the email gets delivered later."
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Anonymous
April 21, 2015
So is there any way to see the true delivery rate of an email once these "Bounces" have been removed and changed into "Delivered" status?
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