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Kevin_Sowden3
Kevin_Sowden3
Level 1
January 17, 2020
Question

Soft Bouncebacks

  • January 17, 2020
  • 1 reply
  • 1580 views

While maintaining huge focus on opt-in communications it is easy to drop the ball when people leave a company. 

Can anyone recommend any services that can look at soft bouncebacks and properly categorise them? Ensuring we can keep on top of people moving roles or jobs?

1 reply

Michael_Florin-2
Michael_Florin-2
Level 10
January 17, 2020

We are using Siftrock - Siftrock | Email Reply Management for Marketing Automation - to interpret automated email responses. They can detect the "Left Company" case very well, categorize it, and then send that status to Marketo. A Marketo Smart Campaign can then handle the sync to your CRM, the unsubscription or whatever you want to do with these records. 

I guess this doesn't really answer your question, as we remove these addresses before they bounce, but I think that's even better.

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