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June 19, 2017
Question

Snippets and Multiple Segmentations

  • June 19, 2017
  • 0 replies
  • 1243 views

I'm creating email banners that I want to dynamically populate based on various customer segments, however some of my messages overlap segments, and I have multiple messages for one segment. I know I have to create an individual snippet for each message + segment combination, but each segment/message combination could work in multiple emails. For example: (email | segment + message

Marketplace Nurture

  • High Credit Score + Schedule a call
  • Business Added + Use our tools to grow your business

Upgrade Campaign

  • Business Added + Get a business credit card
  • Business Added + Schedule a call
  • High Credit Score + Schedule a call

Welcome Campaigns

  • Business Added + Use our tools to grow your business
  • High Credit Score + Use our tools to grow your business
  • Business Added + Get a business credit card
  • High Credit Score + Get a business credit card

Is there a way to dynamically populate the emails with multiple snippets? Or do I have to pick one. I'm asking mainly for A/B testing purposes  - I want to know which segment + message combination works best for each email. I know I could create multiple versions of the email, but that's on the verge of getting out of hand.

Any insight would be much appreciated!

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