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Olya_Zenchenko
Olya_Zenchenko
Level 2
March 29, 2019
Question

SMS campaigns

  • March 29, 2019
  • 3 replies
  • 5494 views

Hi Marketo community,

We're looking at starting sms campaigns to support our events and I'm just wondering if you guys are doing it?

Whats is the current thinking about SMS among you guys? What are the leading solutions? Has anyone tried 2 ways SMS integration with HOOSH?

I know too many questions here and I would appreciate any feedback.

Thanks!

Olya

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3 replies

SanfordWhiteman
SanfordWhiteman
Level 10
March 29, 2019

I feel the starting point should be a Nation search, as we've discussed many, many providers and requirements over the years. The "leading" solution will always be constrained by your leads' geographic area(s).

Veronica_Holme4
Veronica_Holme4
Level 9
March 31, 2019

Olya - can you let people know where you are located? There's no way to suggest an SMS solution without that information. The info people would give you in the US is entirely different to what I would give you in Australia due to the nature of carriers/providers.

I have used the Hoosh solution, it's a bit fiddly but mostly solid, but it works off specific use cases and doesn't cover all scenarios. Again, it'd be better if you gave a bit more information on what you're trying to do.

Olya_Zenchenko
Olya_ZenchenkoAuthor
Level 2
April 1, 2019

Hi Veronica,

Thanks for this - I'm located in Sydney Australia.

We run a lot of B2B events and want to start sending sms invites/reminders to drive attendance to our events.

Any recommendations would be greatly appreciated.

SanfordWhiteman
SanfordWhiteman
Level 10
April 1, 2019

A client of mine in AU has had fine results from Modica. We're still waiting on the 2-way part but for 1-way, no complaints.

Olya_Zenchenko
Olya_ZenchenkoAuthor
Level 2
April 9, 2019

Hi all, does anyone know if we can send SMS messages to those who currently opt in to our receive our marketing comms (emails, newsletters etc). Do we need to obtain a different opt in to send sms messages?

Thank you!

SanfordWhiteman
SanfordWhiteman
Level 10
April 9, 2019

Hi all, does anyone know if we can send SMS messages to those who currently opt in to our receive our marketing comms (emails, newsletters etc). Do we need to obtain a different opt in to send sms messages?

Generally, you need separate opt-in. Remember that the recipient may be charged per-message and costing your leads $ is a major no-no (both ethically and legally).

But you must get guidance from your legal counsel on this, rather than the Community.

    Olya_Zenchenko
    Olya_ZenchenkoAuthor
    Level 2
    April 9, 2019

    Good point - thank you so much Sanford!

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