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Steph_Anderson
Level 4
May 6, 2019
Question

Smartlist for email send to entire database

  • May 6, 2019
  • 3 replies
  • 5427 views

Is there a quick and easy smart list to send an email to your entire database? I'm used to sending to certain smartlists or lead attributes, but for the first time I want to send to everyone. Is there a quick and simple solution? Thanks!

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3 replies

Kevin_McMahon1
Kevin_McMahon1
Level 4
May 6, 2019

If you have segmentations built to split up your database between people who are marketable vs not (i.e. not unsubscribed, invalid, suspended, black listed, etc.) then send to that entire marketable segment.

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Steph_AndersonAuthor
Level 4
May 6, 2019

I unfortunately don't have segments set up. Any thoughts? Could I do: Email address contains @? One smartlist step and done?

Steven_Vanderb3
Adobe Employee
Steven_Vanderb3Adobe Employee
Adobe Employee
May 6, 2019

Email Address is not empty would be sufficient.

    Kevin_McMahon1
    Kevin_McMahon1
    Level 4
    May 6, 2019

    I would make sure to filter out the people I mentioned above. You could do something like email invalid=false and unsubscribed=false and marketing suspended=false and email invalid=false and black listed=false. See what that looks like and add anything else you find necessary.

    A Marketable segmentation is pretty easy to set up and I'd recommend doing that for all future sends. It's an easy filter to add to all send lists. You could create separate segments for invalid/bounced, unsubscribed/suspended, etc or just have 2: marketable vs unmarketable

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      Steph_AndersonAuthor
      Level 4
      May 6, 2019

      Good call, thanks!

        Bryan_Epstein
        Bryan_Epstein
        Level 5
        May 7, 2019

        @Steph Anderson, here is our Marketable Persons global smart list that we have setup to ensure the best delivery and excluding those that shouldn't be sent the email. One thing that you will have to make sure to check is your total qualified people to run through a Smart Campaign (you can check this limit in your Admin Section --> Smart Campaign).

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