Smart List that will updated lead source based on UTM Parameters | Community
Skip to main content
Ele_de_Vere
Ele_de_Vere
Level 2
January 9, 2018
Question

Smart List that will updated lead source based on UTM Parameters

  • January 9, 2018
  • 2 replies
  • 2155 views

Hello marketo community!


I am seeking to improve how I am tracking and counting leads coming via search activity. I am currently measuring these leads via UTM parameters (Source=SEM) which shows me a lead who has come through SEM and converted on our website. However, the lead source does not reflect that he lead was acquired via this channel, therefore muddying the data.

Has anyone set up a flow that would execute something like:

  • If LT UTM Source Parameter = SEM > Update Lead Source to = SEM"

Thank you!

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

2 replies

Veronica_Holme4
Veronica_Holme4
Level 9
January 10, 2018

If that's what you wish to do a simple Change Data Value smart campaign triggered when lead is created will do the trick...

keithnyberg
keithnyberg
Level 7
January 10, 2018

Important to note that you typically don't want to overwrite Person Source, that's why the Person Source is Empty filter is important.

    Terms & ConditionsAccessibility statement

    Loading footer...