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November 12, 2014
Question

Smart List or Segmentation?

  • November 12, 2014
  • 3 replies
  • 1856 views
Hi!

I am looking to split up the country, into 3 different lists, based on state. I need these to be dynamic since they will be used to send emails regulary, with each segment receving the same email (no dynamic content required). Should I be using smart lists (Eastern, Central, Pacific) or should I be using segmentationss/segments (Time Zones: Eastern, Central, Pacific)? 

Thanks for your help!
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3 replies

Josh_Hill13
Level 10
November 12, 2014

If you don't need dynamic content, then you can start off with Smart Lists.

BUT, Segmentations run faster, so it is a good idea to set it up and start using it instead.

November 12, 2014
That is the answer I thought I would get! Thank you, Josh!
Karin_Edmondson
Level 3
November 12, 2014
agree