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A
Anonymous
September 22, 2015
Question

SMART Campaign & SMART Lists

  • September 22, 2015
  • 2 replies
  • 1000 views

In setting up a SMART Campaign Flow with SMART Lists, does Marketo run through the SMART list filter before each email is sent?

Here is the example:

SMART List

Customer ID is empty.

Flow

Send Email #1

Wait 2 Days

Send Email #2

Wait 1 Day

Send Email #3

If the customer id field is no longer empty after the email #1 was sent, will they still receive email #2 and email #3?

Thanks!

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2 replies

J
Adobe Employee
JohnCl9Adobe Employee
Adobe Employee
September 22, 2015

Hi Bree,

The smartlist for a campaign is only looked at in the beginning.  Once a lead qualifies for a campaign and gets into the flow then they will continue through the entire thing.  There won't be another check against the smart list before each Send Email step.

John

J
Adobe Employee
JohnCl9Adobe Employee
Adobe Employee
September 22, 2015

Whoops, I just thought of something else.

You could use "If" statements in your Send Email flow steps.  For each Send Email step you would want a choice.  You'd say "If Customer Id field Is Empty, Send Email"  Default choice would be Do Nothing.

Or the other way around if you want it to only send when there is a value in the Customer Id field has a value.

John

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