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Jason_Keller3
Jason_Keller3
Level 2
November 8, 2018
Question

Smart Campaign Help - Score 10+ Weekly Website Visits

  • November 8, 2018
  • 3 replies
  • 4558 views

While this is a pretty standard scoring campaign, I don't think it is as accurate as it should be. I only want to score leads that have visited at least 10 different pages; I never care if a lead has visited one page 10 times (especially because there may be errors in web visit reporting caused by spam filters, firewalls, etc.).

So, how would one set this up? My original thought was to do a "visits web page" trigger on "is any" with 9 "visits web page" filters, but that clearly wouldn't work. Any thoughts on what logic to use to set this up?

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3 replies

Mary_Rouzer3
Mary_Rouzer3
Level 2
November 8, 2018

I would build a nightly recurring batch campaign with a Visited Web Page filter and the following constraints:

Web Page: not contains unsubscribe, support, career

Date of Activity: in time frame this this week SS, this month, this year, etc.

Min. Number of Times: 9

Best of luck,

Mary

    Chris_Willis1
    Adobe Champion
    Chris_Willis1Adobe Champion
    Adobe Champion
    November 8, 2018

    Agree with this... batch campaigns are more effective in measuring time-based activity.  Given that you're looking to score based on weekly activity, you could run this smart campaign as a weekly batch during the weekend to ensure that you're not impacting your campaigns during the week.

    I would slightly modify to measure:

    Date of activity is Last 7 Days

    Minimum number of times:  10

    Run weekly at 10pm on Saturdays or daily during non-business hours.  Lead qualifies 1x per week. 

    Chris Willis - Fractional GTM Operations Consultant
    Jason_Keller3
    Jason_Keller3Author
    Level 2
    November 8, 2018

    Thanks, these both address the timing issue, but what about multiple pages? The issue I experience is sometimes when someone visits a link via email, it shows up as multiple page visits (due to a spam filter, IT, etc.). So instead of scoring by visits, the idea would be to score on number of different pages visited during a timeframe. 

    SanfordWhiteman
    SanfordWhiteman
    Level 10
    November 8, 2018

    Floyd is right, there's no way to meet this objective correctly without help from a webhook.

      Jason_Keller3
      Jason_Keller3Author
      Level 2
      November 9, 2018

      Thanks everyone - I think I am going to hand-pick ten specific pages and have those as filters on a visit website trigger. That's about all I can do it seems.

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