Slack and Marketo - post your use cases!

Hi Sam, great idea!

I just went ahead and set up my first webhook to try it out. Works like a charm. Now I need a real use case to justify using these. We don't use Marketo for sales but rather for sending multiple newsletters and creating engagement. I'll have a look at the different options and see if I can come up with a few good use cases I can share.

Let the Nation know where you get with this. Maybe we will create a new User Group -- Slack and Marketo Integration

That is insanely cool. Thanks for sharing! I'm very interested to see what we can all come up with!

This is really cool - but I'm wondering if you could get aggregate numbers, instead of simply tokens triggered by campaigns. For example....a daily Slack update with the number of new leads gathered overnight.

Our customer service team is now on Slack and loving it. I want to test the idea of sending CSR requests through Slack in addition to Salesforce - I'll post updates when I get it built!

This is great! Are you able to specify channels or individuals or does it go to everyone in Slack?

Thanks,

Kim

I use it much to the likes of what you're doing. But we find it very useful for our ABM model in that we alert our reps and ADRs when one of their target accounts is on the site. We normally do weekly email summaries of this info, but with slack open they can get much more accurate response time if needed. In the near future we will push slack alerts for asset download notifications and get much more focused on what we alert, rather than just 'visited website' ... I think this is a great forum and look forward to seeing how we can collectively collaborate on this further...

We've been using it pretty heavily for our events and webinar teams. We store program owner slack handles in our local tokens and then use an integration to send registration alerts to the program owners and sales owners via a mention within different channels. We're planning on doing the same for our sales reps when they have attendees check in on-site for our customer summit in October.

This may not be the best forum for this question, but I was implementing a slack alert when someone fills out our Demo Request form on our website. I've got the alert working, but for this particular post I wanted to do an @channel alert. I can't seem to find the appropriate payload format to get this to fire; anyone know?

Current payload:

payload={"text": "Demo Requested!: {{lead.First Name}} {{lead.Last Name}}, {{company.Company Name}}, {{lead.Email Address}}

We use it for any contact forms as well as just a general monitoring of anonymous folks hitting our website. We created a completely separate slack account just for this. Has it helped?

It's been interesting to see it get a bunch of pings when someone is talking to us as well as seeing the company information then a few days later a call or request coming in.