Skipping content in an engagement stream - how does it work? | Community
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valentintanase
Level 2
March 26, 2026
Question

Skipping content in an engagement stream - how does it work?

  • March 26, 2026
  • 1 reply
  • 18 views

I want to send out reminder emails to contacts who don’t click on links in emails. I am interested in doing this in the stream of an engagement program. I was thinking of setting up the logic so that the reminder emails are in the stream, and there would be nested default programs that would skip the reminder emails for contacts who shouldn’t receive reminders.

Would that be possible?

The way I am thinking to try this is:

For a default program, I would create a status “Skip in nurture”, in the default program channel.

I would then use a smart campaign to give this status to those who clicked in the initial email.

1. Can this be repeated several times, like twice?

2. From a different standpoint, if a contact skips a piece of content in a stream, will they receive the next piece of content? In the same cast?

    1 reply

    uditmathur
    Community Advisor
    uditmathurCommunity Advisor
    Community Advisor
    March 27, 2026

    Hi ​@valentintanase ,

    Although the setup you are planning is achievable, but i have fundamental question about your approach,

    Why are you keeping the leads who are interacting with your content & leads who are not interacting in the same stream.

    EP are meant to drive your leads to a definite sales funnel path & if some one is showing interest in your content that lead should immediately be transitioned to have higher engagement stream. 

    By keeping all leads in the same stream you are not only extending the sales cycle but also increasing the chances of leads genuinely interested dropping away because of irrelevant content sent to them.

    I will suggest you create 2 streams & as soon as leads interact with your content transition them to the new stream & thus only leads who do not interact will remain in your original stream & can easily be sent with the reminder email.

     

    Hope this Helps 😊  

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