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A
Anonymous
December 24, 2014
Question

Single confirmation page for Google conversion tracking?

  • December 24, 2014
  • 2 replies
  • 811 views
If you're bothering to use UTM codes to simultaneously collect data into Marketo hidden fields as well as GA, does it make sense to also create a single confirmation page for all assets which is tracked in GA as  a goal/conversion? Since this is a new instance, I'm not sure what I hope to gain by seeing that conversion in GA vs. RCA but for those more experienced with this setup I wanted to ask in advance of going one way or the other.

 
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2 replies

Josh_Hill13
Josh_Hill13
Level 10
December 24, 2014
I'd make sure that your confirmation pages are set as goals in GA. Unless you setup your confirmation page well, the user experience could be less optimal.
A
Anonymous
December 24, 2014
Josh you mean each program should continue having a unique confirm page? I guess in GA we can simply create a goal based on url contain "confirmation" . That would probably work and still allow each confirmation page to be unique to the offer. 
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