Significantly reduced number of impressions in linkedin posts containing marketo landing pages | Community
Skip to main content
Victor_Herrero
Victor_Herrero
Level 5
August 11, 2017
Question

Significantly reduced number of impressions in linkedin posts containing marketo landing pages

  • August 11, 2017
  • 1 reply
  • 3193 views

Hi,

We have observed that every time we post anything on linked in (regular or sponsored posts), the number of impressions on those posts is significantly lower if these posts contain a link to one of our Marketo landing pages.

Has anybody encountered this before?

Might it be that LinkedIn penalises posts that link to external sources? Might it be a bad configuration?

Thanks in advance!

@Sanford Whiteman​, I have seen you are everywhere on this forum... I dare you to stand up to the challenge!

Here are some numbers that support the claim:

Average results without link to Marketo landing

- Impressions: 8.000

- Clicks: 50

- Interactions: 30

- Engagement: 1%

Average results with link to Marketo landing

- Impressions: 2.400

- Clicks: 15

- Interactions: 20

- Engagement: 3%

Average PPC results without link to Marketo landing

- Impressions: 30.000

- Clicks: 150

- Interactions: 45

- Engagement: 0.75%

Average PPC results with link to Marketo landing

- Impressions:11.200

- Clicks: 70

- Interactions: 25

- Engagement: 1.1%

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

1 reply

Josh_Hill13
Josh_Hill13
Level 10
August 11, 2017

links?

Screenshots? This isn't clear enough to help you. Do your pages meet all of LinkedIn's guidelines? Do you think people may not want to go to a gated asset?

Victor_Herrero
Victor_HerreroAuthor
Level 5
August 21, 2017

Thanks for your reply and sorry for taking so long. I was on leave.

I don't think the issue is that people don't want to go to a gated asset. In fact, engagement (clicks, shares, comments...) scores are higher for posts with links to landing pages.

In any case, we are not worried about clicks, we are worried about impressions (how many times it's displayed). It would seem posts with link are displayed about 3x less than regular ones. Our posts with link just show up less on people's timelines for whatever reason...

I'll have a look at LinkedIn's guidelines to see if we are following them and will try to provide links to our posts, if you think it's needed to find out what's wrong.

Maybe you could point out exactly which guidelines you are referring to? Just to make sure I'm looking at the right thing.

Terms & ConditionsAccessibility statement

Loading footer...