Significant Drop in Open Rates for Trial Nurture | Community
Skip to main content
Jessica_Biblis
Jessica_Biblis
Level 3
May 30, 2017
Question

Significant Drop in Open Rates for Trial Nurture

  • May 30, 2017
  • 1 reply
  • 3127 views

In November 2016, we launched a new trial nurture and we've had really great engagement with it up until about 3 weeks ago, when our open rates dropped by nearly half. We haven't made any changes to the email content or to how the emails are being sent, the cadence and frequency.

I've submitted the emails to mail-tester.com and all have a passing score. I've checked our domain across multiple blacklist checkers, and we're all clear there. I've even reached out to support for guidance, but was given a rather generic response instead of some real help.

I check our domain's Sender Score from Return Path and while the majority of the sending IPs are in the 80-90s, there are some that are not so hot. How can I improve the sender scores for these poor performing IPs? Is there any way to control that if we don't have a dedicated IP with Marketo?

Any other advice for troubleshooting what could be causing such a significant drop?

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

1 reply

Robb_Barrett
Robb_Barrett
Level 10
May 30, 2017

How are your delivery and send rates?Are you seeing non-nurture emails performing as well as expected or have those dropped too? 

Robb Barrett
Jessica_Biblis
Jessica_BiblisAuthor
Level 3
May 31, 2017

Hi Robb,

Our deliverability rates are good, generally no less than 97%. Non-nurture emails have taken a hit, but not nearly as dramatic as our trial nurture. Anecdotally, I sent some sample emails to my test account, simply to QA the email itself, and all three went to my junk. Today, a colleague signed up for our trial with some test leads, and both welcome emails went to spam. A new hire was added as a customer last week, and two of three of the onboarding emails went to spam as well.

We're definitely having some inbox placement issues--now I'm just trying to figure out the best course of action for diagnosing what's causing the spam issue and how to correct it.

A
Anonymous
June 5, 2017

Hi Jessica,

We are having the same issues on our end. Deliverability rates are healthy, IPs are healthy, nothing has been changed to our automated programs, yet we are seeing a significant decline in Open Rates which is directly impacting revenue.

Have you been able to get further assistance/guidance/insight from Marketo? All we got from Marketo so far is that there "seems" to be issues with google apps. Otherwise, nothing actionable.

Cheers,

Melissa

Terms & ConditionsAccessibility statement

Loading footer...