Significant delay in leads getting into a smart campaign or getting through a smart campaign | Community
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Jill_Lacey
Jill_Lacey
Level 2
November 4, 2019
Question

Significant delay in leads getting into a smart campaign or getting through a smart campaign

  • November 4, 2019
  • 2 replies
  • 5986 views

Hi there,

Has anyone experienced significant delays (close to 2 hours for some leads), from when a lead is created and then should either, get into a smart campaign or a major delay in getting through a smart campaign once it is in it (especially smart campaigns with requested campaigns in the flow logic)? 

 

We noticed an issue this morning where all of our forms, including unsubscribes, all our website forms, and forms that we were going to launch for a new External Marketing/Retargeting program where leads were getting created, and then taking anywhere from half an hour to 2 hours just to get into the beginning of the smart campaign. The leads met the criteria they needed to which is why they eventually got in, it was just taking a long time. 

The other issue we noticed is that once in the smart campaign it was also taking a long time, again anywhere from half an hour to two hours, to get through the campaign and sync over to SFDC. This was very concerning for obvious reasons  

In a lot of our smart campaigns we do have a lot of conditions (through "request campaign" triggers) but nothing that has a lot of conditions/additional requested campaigns other than our new External Marketing program. 

 

I spoke with Marketo support - they are looking into it, but they said sometimes if you have too many smart campaigns it bogs down the system, and that leads can only run get into 2 smart campaigns at a time, which I was not aware of. However, we had the same number of smart campaigns, including the new External Marketing program last week and everything was working fine. I know sometimes there are delays but it's strange to me that this was across all forms and for as long of time that it was.

Has anyone else experienced this or something similar and if so how did you resolve it, or did you just have to wait?

 

Any insight is greatly appreciated. Thank you!

Jill 

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2 replies

R
rachel2-2
Level 8
November 4, 2019

Hey Jill,

If you go to your Campaign Queue in the main view of Marketing Activities, do you see a lot of items in there?

If you go into your Campaign Inspector (next tab over), and filter by Active Triggered Campaigns, how many do you have in total?

Rachel 

Jill_Lacey
Jill_LaceyAuthor
Level 2
November 4, 2019

Hi Rachel,

Thank you so much for your response! We were seeing a lot of items in the Campaign Queue when we were seeing the delay, but normally we don't see anything there. In the Campaign Inspector it looks like we have 202 active smart campaigns. 

Thank you again!

Jill

W
WyattBa
Level 4
November 5, 2019

202 active smart campaigns isn't necessarily anything to be concerned about. It's more about what types of triggers you have across the different campaigns. You should always try and put as many of the smart campaigns into batch instead of trigger. If there are some critical smart campaigns you need to fire asap, ensure you put a Wait Step or empty Lead Scoring flow step on the non-critical smart campaigns.

The Wait Step or Lead Scoring flow step gives the smart campaigns lower priority (as you can see in the campaign queue priority column) while an Email Send gives it the highest priority.

J
Community Advisor
JDNelson1Community Advisor
Community Advisor
November 4, 2019

I was just commenting the other day that it looked like a list upload was taking ~7 minutes to trigger the Smart Campaign watching for Person Created with the List criteria.... I've seen a few other delays like this as well. Nothing too drastic, but at times noticeably delayed.

Jill_Lacey
Jill_LaceyAuthor
Level 2
November 7, 2019

Good to know thank you!

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