Should you only use engagement programs if you plan on always adding more email content? | Community
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Nate_Oosterhous
Level 7
January 25, 2017
Question

Should you only use engagement programs if you plan on always adding more email content?

  • January 25, 2017
  • 4 replies
  • 2187 views

Hi All!

Question/s:

Should you only use engagement programs if you plan on always adding more email content meaning it essentially is an on-going program?

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4 replies

Dory_Viscoglio
Dory_Viscoglio
Level 10
January 25, 2017

Not necessarily. I find that there are many other benefits to EPs like being able to turn them on and off, expire content, rearrange content, prevent a person from receiving the same content multiple times, and more.

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Nate_OosterhousAuthor
Level 7
January 25, 2017

Hi Dory, 

Would your opinion still stand if you knew that you never would add more content to that program after a series of 5 emails went out for instance? 

Dory_Viscoglio
Dory_Viscoglio
Level 10
January 25, 2017

If you were never planning on adding more content then I would be comfortable creating as a drip campaign. Especially since depending on the size of your instance/org, there are a limited (I believe it's 100) number of EPs that you can have. But if you don't want any of the benefits that EPs provide, then a drip would be totally fine.

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Anonymous
January 25, 2017

EP's notify you when leads have exhausted all the content in the stream. Plus each email in the series gets an Engagement Score. 

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Nate_OosterhousAuthor
Level 7
January 25, 2017

Ok thanks for the input everyone.  It is always helpful

Grégoire_Miche2
Grégoire_Miche2
Level 10
January 25, 2017

HI Nate,

In addition to all the benefits mentioned by Dory, I find EPs especially convenient when you want to add content later one. Doing this in a standard flow causes a lot of headaches with leads that have already completed the flow or leads that are in wait steps when you want to add some content in the middle of the flow. Same if you need to change the order of the content.

In EP's all these operations are immediate and easy: just drag and drop your content, and let Marketo do the rest. It will handle who has received what on next cast and this will be done.

-Greg

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