Due to our business model my company is considering implementing Salesforce shared contacts, which allows one Contact record to be linked to multiple Account records. Has anyone worked with Salesforce shared contacts? How does it impact the Lead records in Marketo when the two platforms are integrated?
Marketo only recognises a direct account relationship, not related contacts or related accounts. Even in a Contacts to multiple accounts model in Salesforce, a Contact record still usually has a primary Account (the rest are usually done using relationships or affiliations or some other junction object depending on how Salesforce is configured). It is that primary account Marketo sees, and will not be able to see others created in different models.
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