Sharable link using mkt_token? | Community
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Anonymous
May 16, 2016
Question

Sharable link using mkt_token?

  • May 16, 2016
  • 2 replies
  • 3168 views

Hi,

I wonder if you can point me in the right direction.  I am using mkt_token in an email link to a landing page, so that I can pull in a unique value from the page visitors contact record using a token in some JS on the page.  Here is the bit of JS:

<script>

var xmlhttp = new XMLHttpRequest();

var url = "checker.blackducksoftware.com:8080{{lead.sCReportURL1}}";

The value in the field “sCReportURL1”, is the relative URL to the report we are generating for the site visitor that is using our free “code scanner”.  It is unique to that user.

The problem here is that this link and landing page are now not “sharable” within the prospects organization. We want him/her to be able to share the link and for others to view the report.  So the link is personalized and dynamic in the beginning, but later it needs to be static and sharable.  Is this possible?

-Chris

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2 replies

SanfordWhiteman
SanfordWhiteman
Level 10
May 16, 2016

It's somewhat possible, but not with Marketo alone.  ShareMaker, one of my recent experiments, can "burn" static pages based on a personalized page, and the static pages are immune to the problems of (1) associating clicks with the original lead and (2) personalizing the page with the original lead's info.

However, it must be admitted that as long as the dynamic page URL is in-the-wild, you run the risk of somebody sharing that page instead of the one you want them to share.  With ShareMaker, you sidestep that temptation because you only give people the ShareMaker link to post to social media, so SM always generates a "neutralized" page.  In your case, if you're sending people a tokenized dynamic URL to an LP, even if the LP itself has a sharing-safe URL in the page content ​you can't truly stop people from sending around the URL that's open in their browser or that they see in their email.  (On the browser side, you can try to inhibit direct sharing by stripping off the query string after the lead is associated, so the URL in the location bar doesn't have the ?mkt_tok in it.)

    Elliott_Lowe1
    Elliott_Lowe1
    Level 7
    May 17, 2016

    Interesting - where do I go to learn more about SM? 

    SanfordWhiteman
    SanfordWhiteman
    Level 10
    May 17, 2016

    You can sign up at sharemaker.launchrock.com... but since I know you already have my address a good jumpstart is to send me an email from your Marketo instance.  Then I'll send you back a SM URL so you can see how it burns static LPs from emails.

      Elliott_Lowe1
      Elliott_Lowe1
      Level 7
      May 18, 2016

      'ShareMaker Sounds Promising'

      SanfordWhiteman
      SanfordWhiteman
      Level 10
      May 18, 2016

      Hmm... didn't get that one, Elliott.

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