SFDC Overwriting Marketo Lead Score Value | Community
Skip to main content
D
devancalhoun18
Level 3
November 24, 2014
Solved

SFDC Overwriting Marketo Lead Score Value

  • November 24, 2014
  • 3 replies
  • 1889 views
We recently switched the API sync user in our Marketo-SFDC integration because we no longer wanted Marketo to see all record types.

Now, SFDC is overwriting the scoring sent from marketo and marking leads with no lead score when Marketo pushes over a value of 50, for example.

Has anyone else seen this? I read one other discussion about making the field "read only" - is that on the SFDC admin side? Wouldn't that PREVENT Marketo from being able to push over instead of doing the opposite?
This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
Best answer by
yes, read-only doesn't make sense as a solution in this case.  I would suggest two things to start with here.

1 - take a look in the activity log of a handful of leads where the lead score is being wiped to 0.  You might be able to see if something changed and is actually happening on the Marketo side that is causing these scores to reset.

2 - if you confirm that Marketo is in fact not the culprit, check with your company's Salesforce Admin.  It's possible a new SFDC workflow (equavalent to a trigger campaign in Marketo) was created on the Salesforce back-end that is erasing the lead score assigned to a lead by Marketo.

Lastly, if the lead score field has actually been made read-only on the SFDC side that could also explain this, because Marketo wouldn't be able to write anything to that field in the first place. Hope this helps as ways to start investingating

3 replies

A
Anonymous
Accepted solution
November 26, 2014
yes, read-only doesn't make sense as a solution in this case.  I would suggest two things to start with here.

1 - take a look in the activity log of a handful of leads where the lead score is being wiped to 0.  You might be able to see if something changed and is actually happening on the Marketo side that is causing these scores to reset.

2 - if you confirm that Marketo is in fact not the culprit, check with your company's Salesforce Admin.  It's possible a new SFDC workflow (equavalent to a trigger campaign in Marketo) was created on the Salesforce back-end that is erasing the lead score assigned to a lead by Marketo.

Lastly, if the lead score field has actually been made read-only on the SFDC side that could also explain this, because Marketo wouldn't be able to write anything to that field in the first place. Hope this helps as ways to start investingating
D
devancalhoun18Author
Level 3
December 1, 2014
Thank you Nate! It was the third option, that one field somehow got marked as "read only" even though the lead object was "read-write".
A
Anonymous
December 1, 2014
ah, makes sense that field-level security in SFDC supercedes object-level.  also seems like if a field is marked as read-only on any level it will block it from being written to, regardless.  glad you discovered the cause
Terms & ConditionsAccessibility statement

Loading footer...