Set up an email for new and old contacts

Question

Hi,I would like to set up a marketo program - series of 4 emails  that I want to test.Email 1 will go to old contacts Email 2 will go to new contacts Then I want to monitor how does our list react. I believe older lists will react less vs new list. How do I set this up?Then I have email 3 and email 4 for the same. Email 1: Press ReleaseEmail 2: Same type of topic but in a VideoEmail 3: Same topic but "white paper"Email 4: Same topic but "ebook"These are a few things I am trying to do. I can explain more if this is not clear.Need input on setting up in Marketo - including smart campaigns / flows / schedule etc.Thanks,

Josh_Hill13 · Answer

You should go to my site and look for "journey session"

Generally these should be two separate email programs and Smart List A and Smart List B.

Then send a batch campaign to each list.

It sounds like you also want to setup a separate drip as well. There are a lot of ways to do this. I'd recommend, in your situation, just using 1 batch campaign per email per list. Once you have masted that, there are some other methods you could use. Please see docs.marketo.com.

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