Sept Release: Shorter URLs affects | Community
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A
Anonymous
September 12, 2013
Question

Sept Release: Shorter URLs affects

  • September 12, 2013
  • 13 replies
  • 2052 views
In regards to the following update in the September release:
  • Shorter URLs – email URLs have been given a trim to be click friendly to the recipient, while preserving all tracking functionality
Note:  Any link in an email sent out prior to the September release will stop working 90 days after this release
 
We actually see a decent amount of activity trickle in from past emails that have been sitting in someone's Inbox for a few months... even up to a year or more. (Makes sense when you focus on content marketing and people keep these messages or clean out their Inboxs and have a moment of interest due to the value they perceive.) We'd hate to miss out on these chance Opportunities, especially since it's from money/time already invested.

Is there a way to address this problem?
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A
Anonymous
September 17, 2013
@Joy - The new type of link happens automatically when the emails are sent out. You don't have to do anything to the emails themselves in Marketo, anything sent once you have short URLs enabled will be sent with the new style links.

No need to go editing or making drafts that might mess up your Nurture campaign.
A
Anonymous
September 17, 2013
Thank you Erik! Perfect.
A
Anonymous
September 17, 2013
Posted idea, because I'm not sure how to escalate this to the product team in time. Those who are concerned, please vote:

http://community.marketo.com/MarketoIdeaDetail?id=08750000000J0QFAA0
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