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Lakshmipriya_Ra
Lakshmipriya_Ra
Level 2
January 22, 2019
Question

Sending new content to subscribers

  • January 22, 2019
  • 1 reply
  • 1514 views

Hi,

Let's say I have a website where new case studies, blogs etc are published weekly.

Readers can sign up to receive new articles ( or links to new content) via email

Whenever a new piece of content is published, all the subscribers should be sent the update email.

What parameters will be passed from my WordPress site to Marketo to trigger this campaign?

Can anyone who's done something similar please advise?

Thanks in advance.

Regards

Priya

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1 reply

SanfordWhiteman
SanfordWhiteman
Level 10
January 22, 2019

Search the Community for "RSS" which is how this content is typically syndicated.

There are 2 major leaders in this space, as you'll read when you search, each with slightly different powers and approaches: Digesto and FeedOtter.

You will not be connecting to Marketo from WordPress. The services connect to your WordPress instance and handle running campaigns upon new content.

    Lakshmipriya_Ra
    Lakshmipriya_RaAuthor
    Level 2
    January 22, 2019

    Thank you! I'll check it out.

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