Sending Mass Email Blast via Sales Insight? | Community
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Alexis_D_Alba1
Alexis_D_Alba1
Level 5
April 14, 2016
Question

Sending Mass Email Blast via Sales Insight?

  • April 14, 2016
  • 2 replies
  • 2546 views

hi there,

Has anyone heard of sending a mass email via sales insight causing issues with cookies being crossed? We've been experiencing issues with cookies being crossed for leads in our database and I was told that Sales Insight is the culprit because it is not meant for sending mass emails.  I was  informed that marketo will only generate unique tokens for the first email sent, and if anyone else clicks a link in the email they will have the first lead's cookie attached to their browser. I did not realized this was expected behavior. Is this common knowledge?

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2 replies

Roxann_McGlump1
Roxann_McGlump1
Level 5
April 14, 2016

Hi Alexis,

Are you sending emails using Marketo Sales Insight in Salesforce, or are you using the Sales Insight plug-in for Gmail or Outlook?  The behavior you are describing is expected for Sales Insight emails sent via the Outlook/Gmail plugin, but not for Sales Insight in MSD.

Alexis_D_Alba1
Alexis_D_Alba1Author
Level 5
April 15, 2016

We are not using the outlook or Gmail plugin

Roxann_McGlump1
Roxann_McGlump1
Level 5
April 15, 2016

Hi Alexis,

If you are sending emails via Sales Insight in Salesforce, each lead receiving the sales email should be cookied and tracked individually.

Roxann_McGlump1
Roxann_McGlump1
Level 5
April 15, 2016

They may be confusing the behavior of Sales Insight for SFDC with the behavior for Sales Insight for Outlook/Gmail.  Not knowing the case, I go much deeper than that, but you might ask for clarification in the case.

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