Sending a birthday email across timezones?

Question

Hi everyone,
 
This might be a dumb question but I want to run it by others here before forging ahead.
 
We send a birthday email to all employees on the day of their birthday. 
 
The logic we use is simple:

The only problem is that because the campaign is based on my local time (MST), for our India employees, the email is getting to them the day after their birthday.
 
The fix I'm thinking of for our India employees is to set up a new, separate campaign for them using this SL logic:

Any reason why this wouldn't work?
 
Thank you!
LK

Darshil_Shah1 · Accepted Answer

One solution would be to update the campaign's qualification rules to allow qualifying people to flow through the campaign once every 364 days. Creating separate email programs for each day doesn't make sense for this use case; instead, you can set a single campaign's configuration in a way that people who have a birthdate in the future one day qualify but don't qualify for the next day's run. Make sure to suppress people with Country = India from your original campaign; otherwise, people in India would receive emails from both campaigns.

You should check out this blog which explains a couple of different ways of setting the birthday email - 1st method uses the in-tact birthdate field (with the year same as the actual birth year of a person) and 2nd method is similar to yours whereas in the year in the birthdate is updated to match the current year.

SanfordWhiteman · Answer

You're right to wonder about this! I've noted before that to humans, dates like birthdays have implicit time zones, even if on a technical level they're treated as time-free (and thus timezone-free).

However, think we need to step back. Sending to people whose Date of Birth = today isn't a birthday email. It's literally sending to people who were born today.

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