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Valerie_Armstro
Valerie_Armstro
Level 9
May 12, 2017
Solved

Send Lead Data from MKTO to SFDC Web-to-Lead Form

  • May 12, 2017
  • 1 reply
  • 7798 views

Hi Community!

Looking to see if someone has had experience passing/posting data from their Marketo instance to another company's SFDC Web-to-Lead form?

We've recently started working very closely with a partner and are planning to share leads with them. They have shared with us a SFDC Web-to-Lead form and I was curious if there is a way to post to that form using a Webhook (I think the answer is yes, but how to set up this particular webhook I'm not certain about).  Ideally, I would like to include it as a flow step in my trigger campaign whenever someone fills out the form on that particular partner's page.  Or maybe there is a better way of accomplishing this goal?

Thanks.

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Best answer by SanfordWhiteman

Hi Valerie,

Cross-posting to Web2Lead is quite easy. The webhook URL is the SFDC endpoint. Request encoding is Form/URL. Then include the fields in the template like

fieldname1={{lead.field1}}&fieldname2={{lead.field2}}

1 reply

SanfordWhiteman
SanfordWhitemanAccepted solution
Level 10
May 12, 2017

Hi Valerie,

Cross-posting to Web2Lead is quite easy. The webhook URL is the SFDC endpoint. Request encoding is Form/URL. Then include the fields in the template like

fieldname1={{lead.field1}}&fieldname2={{lead.field2}}

Robert_Kelen3
Robert_Kelen3
Level 4
November 2, 2017

@Sanford Whiteman Is this somehow altered by SFDC picklist fields or fields not selectable in the W2L setup (Lead Status in this case)?

Between this (which successfully posts to SFDC):

<form action="webto.salesforce.com/servlet/servlet.WebToLead?encoding=UTF-8" method="POST">

<input type=hidden name="oid" value="XXXXXXXXXXX">

<input type=hidden name="retURL" value="">

<label for="first_name">First Name</label><input  id="first_name" maxlength="40" name="first_name" size="20" type="text" /><br>

<label for="last_name">Last Name</label><input  id="last_name" maxlength="80" name="last_name" size="20" type="text" /><br>

<label for="email">Email</label><input  id="email" maxlength="80" name="email" size="20" type="text" /><br>

<label for="company">Company</label><input  id="company" maxlength="40" name="company" size="20" type="text" /><br>

<label for="city">City</label><input  id="city" maxlength="40" name="city" size="20" type="text" /><br>

<label for="state">State/Province</label><input  id="state" maxlength="20" name="state" size="20" type="text" /><br>

<label for="title">Title</label><input  id="title" maxlength="40" name="title" size="20" type="text" /><br>

Department:<input  id="00NA0000001ieJh" maxlength="80" name="00NA0000001ieJh" size="20" type="text" /><br>

<label for="lead_source">Lead Source</label><select  id="lead_source" name="lead_source">

<option value="Marketing: Marketo">Marketing: Marketo</option>

</select><br>

<input type="submit" name="submit">

</form>

...and this (which doesn't):

It seems like something is getting lost in translation. I'm guessing that I'm missing something obvious here.

SanfordWhiteman
SanfordWhiteman
Level 10
November 3, 2017

What are the Activity Details for the Call Webhook Activity in a lead's Activity Log? (Click the Activity ID link.)

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