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Simon_Lessard
Simon_Lessard
Level 3
April 4, 2016
Solved

Send Gift Card Unique Codes - Giftbit or similar

  • April 4, 2016
  • 4 replies
  • 7357 views

I plan to offer gift card incentives to get people to fill out surveys, built in Qualtrics. I was looking to use Giftbit as gift card provider. The expected sequence is

1. Lead fills out survey

2. Marketo sends email with unique info.

Now, here are the things to consider:

  • Can get gift cards under the form of unique short URLs of unique codes
  • Can download CSV sheet with codes or urls or get it generated via API (REST)
  • Qualtrics is connected with SFDC. An integration exists but I prefer use a Marketo way.
  • I'm open to other gift card vendors
  • I have access to developers but would prefer to go my own way

Things I have thought but not able to connect dots and make it work:

  • Using tokens in email

If you have any ideas, I really want to hear from you

Cheers,

Simon

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Best answer by Justin_Norris1

Hi @Simon Lessard​,

I'd definitely suggest a method that allows you to generate the gift code/URL dynamically so you don't need to worry about CSVs all the time.

FYI Launchpoint has a number of integrated vendors available: Marketo LaunchPoint​.

The type of flow I'd look for is one where you can call a webhook to auto-populate the code value in a lead field and then insert that value into the email dynamically. I believe Tango works this way and I suspect others as well.

The flow would be almost identical to what I describe in this blog post about swag automation: Automate Your Swag Marketing with Marketo Webhooks and Printfection

Except instead of getting a URL to redeem swag you'd be inserting the URL to grab the gift card.

4 replies

Jenn_DiMaria2
Jenn_DiMaria2
Level 10
April 4, 2016

We use Rybbon and love them. You're able to send customized emails using email scripts, which means tokens are A-OK. If you want any specific info, let me know!

    P
    pierceu25628284
    Level 7
    April 7, 2016

    I agree with this - many of our clients use them and are really happy with them.

    Justin_Norris1
    Justin_Norris1Accepted solution
    Level 10
    April 4, 2016

    Hi @Simon Lessard​,

    I'd definitely suggest a method that allows you to generate the gift code/URL dynamically so you don't need to worry about CSVs all the time.

    FYI Launchpoint has a number of integrated vendors available: Marketo LaunchPoint​.

    The type of flow I'd look for is one where you can call a webhook to auto-populate the code value in a lead field and then insert that value into the email dynamically. I believe Tango works this way and I suspect others as well.

    The flow would be almost identical to what I describe in this blog post about swag automation: Automate Your Swag Marketing with Marketo Webhooks and Printfection

    Except instead of getting a URL to redeem swag you'd be inserting the URL to grab the gift card.

      Josh_Hill13
      Josh_Hill13
      Level 10
      April 4, 2016

      You can also upload or push the value to a Unique URL Field w/ or w/o webhooks.

        A
        Anonymous
        April 7, 2016

        Hello Josh, I saw your response and wanted to ask on how I could push the value into a unique URL field. I have a list of gift card codes, and after someone fills out a survey they'll get an email with the redemption code. But since not everyone will fill out the survey, is there a way to store those values and then one by one as the people fill out the survey, a new code is sent out?

        A
        Anonymous
        April 6, 2016

        You can use one of the Marketo LaunchPoint Giftcard vendors as Justin suggested.

        If in case you have a list of valid gift codes and need to pick a 'next unused promotion code' for each request, you can use a web hook from

        Web Hooks

        Simon_Lessard
        Simon_LessardAuthor
        Level 3
        April 7, 2016

        Thanks guys, it really helps

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