A

Anonymous

Delivered

Send emails based on local times

Forum|Forum|13 years ago
May 22, 2012
27 replies
25729 views

Can you add a feature that would allow us send email based on receivers' local time zones under the "schedule tab" without creating programs?

Marketo

Show previous replies

A

Anonymous

Hi Graeme.

Instead using multiple campaigns you can define in the Flow using the wait steps & add choice of a single campaign, if you are running a single content at the time.

Mike_Donnelly

Level 2

This seems to be a pretty hot topic among users. While self serving, Seventh Sense, a LaunchPoint partner, offers a send time personalization and email analytics system. In short, it goes a bit deeper than the traditional send time optimization or time zone sending and analyzes when each contact has opened and clicked on emails, scores those events differently (we want to hit people when they're more likely to click than open), builds a profile on each contact (visible and can be exported to deliver your sales team the same insight) and then rather than blasting to the entire list, you schedule the list with Seventh Sense (Marketo still delivers, etc.) and each contact will receive his or her email at their most optimal time. Benefits of this approach include increased engagement, decreases in unsubs, increased deliverability, activating dormant contacts and providing a bit of an insurance policy when you find out that you have a bad link, wrong date, etc. within your email.

We're also actively working on an artificial intelligence layer which will spot content fatigue so that you can automatically opt down contacts from receiving emails so that they don't get annoyed and unsubscribe or worse, dis-engage with your brand which will create a graymail problem.

Fiona_Smith2

Level 2

Is this a function being worked on? Thread seems old- I love the idea.

Fiona Smith

Andy_Varshneya1

Level 7

Nope, it's not from what we've been told. I'd recommend trying out the method I listed above. It should get the job done for you.

Emily_Poulton1

Level 3

I was told at Summit that this will be released Q4...

Aslihan_Ayan_Ha

Level 6

This is really exciting. I do not have this functionality live on my instance yet, is it accurate that it only applies to Email Send programs and we can not utilize this for engagement programs?

Dan_Stevens_

Level 10

I believe the Fall release happens later this months. Just not sure if everyone will have it or if it will be deployed gradually like some of their other enhancements have been in the past.

I hope it applies to ANY type of program that sends emails - not just Email Send programs (especially since Email Send programs can't be used in EPs). Very rarely do we use the Email Send program.

Aslihan_Ayan_Ha

Level 6

The screenshot scares me

Dina_Otero

Level 2

Love this idea! Voted

SanfordWhiteman

Level 10

This is already implemented, Dina. (At least as far as this Idea is concerned; as Dan points out, it needs expanded functionality to be useful to more people.)