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February 23, 2015
Question

Send an automatic second email if the first one was not replied to

  • February 23, 2015
  • 18 replies
  • 2729 views
Forgive me if this is a really basic question, but I'm creating a program that sends out a series of emails. If the recipient replies either positively or negatively we want to pull them out of the program and put them into a different segment. Only if there is no reply at all do we want to send a second email. I can't find a trigger for "replied to email", and we don't want to make people hit a landing page with a tracking cookie. What's the best way to do this logic?

Thanks in advance.
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18 replies

February 23, 2015
Thanks for the suggestion, Grant, but then that's arguably not really 'automation' anymore. That's relying on the sales team to touch every lead whose status has changed. While that will likely eventually happen, we don't want to wait for it and/or open the process up to human error.
SanfordWhiteman
Level 10
February 23, 2015
@Dylan Z A note I've dropped on similar threads: we're planning to turn our in-house reply tracking solution into a commercial offering in Q2 of this year.  It'll do what you want, but I understand that probably doesn't give you much assurance if you're deciding whether Marketo was the right fit right now.  If you do stick around, stay tuned!

P.S. I'm in NYC as well, if you want to chat about this.
February 23, 2015
@Sanford - thanks, I would definitely like more information on that. I'll take this conversation offline with you.
February 24, 2015
@Sanford, how does one get on a mailing list to be notified about this new product...or perhaps become a beta tester? :) 
SanfordWhiteman
Level 10
February 24, 2015
@Justin N @Dylan Z Here's our Coming Soon/mailing list page... just put it up tonight. :)
February 24, 2015
@Sanford

LOL. That's good stuff. 
February 24, 2015
@Sanford I'm getting a blank page that says "server error" when I visit that link. Did something happen since last night?

Update: It's working now. Thanks.
SanfordWhiteman
Level 10
February 24, 2015
@Dylan Z Wow, that's not embarrassing at all... I guess that's what you get trusting a third party to host your Coming Soon pages (LaunchRock, offered by a VC).  Looks like their entire public platform is down.  Too bad, they have served us well on other projects. I apologize for the confusion.

Anyway, for now why don't you just write me at sandy@figureone.com.