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A
Anonymous
October 12, 2015
Question

Segmentations Question

  • October 12, 2015
  • 3 replies
  • 2268 views

Can Marketo segmentations have a parent/child, master/slave or folder/sub-folder relationship? 

My idea was to make a Marketable (Default) vs. Non-Marketable Segmentation a 'master' and only run the other segments on the Marketable Database?  In our case, it would dramatically cut the workload, update and refresh time. 

Does anybody use the Marketable vs. Non-Marketable segment set up?

Could I just filter all the other segments to include Marketable leads only? Is their any downside to doing this?  Would I lose anything by doing this?

Eric

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3 replies

Grant_Booth
Grant_Booth
Level 9
October 12, 2015

Hi Eric,

So far as I know, segmentations always apply to the entire database, and there's not a way to layer them like that. Here's what I would do instead: A single segmentation, with segments like this, where N is the number of categories of marketable leads:

Marketable Category 1

Marketable Category 2

....

Marketable Category N

Default: Nonmarketable

The challenge is that the logic for what makes someone "marketable" would have to be built into every segment's filters, which might not be reasonable/scalable depending on your needs.

- Grant

J
Adobe Employee
JohnCl9Adobe Employee
Adobe Employee
October 12, 2015

Hi Eric,

All segmentations in Marketo will run for your entire database.  There isn't currently a way to base one segments rules off of the Member Segments in a different Segmentation.

You could have a smart list that figured all of your Marketable leads, and use that to base your segment rules on, but I understand this isn't the solution you were looking at.

John

A
Anonymous
October 12, 2015

What about having one segment Marketable = Default  All other segments such as persona, GEO, Management Level, etc.  would start with the rule Member of Marketable Segment = Default.  If that can be done we would drop over 50% of processing for segmentations.

J
Adobe Employee
JohnCl9Adobe Employee
Adobe Employee
October 12, 2015

Hi Eric,

The Member of Segment filter isn't available when creating the rules for another segment, so it's not possible to base the rules for one on another.

John

A
Anonymous
October 12, 2015

Thanks - I did not setup the segments we have or the Smart Lists..

Thanks for all your help.

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