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Andy_Zebulske
Level 2
October 17, 2019
Question

Segmentation Processing

  • October 17, 2019
  • 2 replies
  • 2865 views

Hello,

Does anyone know where segmentation processing falls in the priority chart?

 

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2 replies

Chris_Willis1
Adobe Champion
Adobe Champion
October 17, 2019

Following.  I have the same question.

This chart is a guide for smart campaign processing, which would not include the system processing for segmentation updates. 

Generally, segments tend to perform faster in smart campaigns/lists because the persons are queued up in the segmentation so the data is more readily available to your campaigns.  I use them to supplement data-intensive processes. 

Chris Willis - Fractional GTM Operations Consultant
SanfordWhiteman
Level 10
October 18, 2019
Generally, segments tend to perform faster in smart campaigns/lists because the persons are queued up in the segmentation

It's even better than that, the segment is a property of the person.

Michael_Florin-2
Level 10
October 18, 2019

Don't know if it helps, but here's a graphic @J Grant Gray linked to me a while ago:

From: https://nation.marketo.com/thread/45832-under-the-hood-ii-batch-campaigns-recording