Segmentation examples: How do you segment your leads? | Community
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cjdst273
cjdst273
Level 4
December 29, 2016
Question

Segmentation examples: How do you segment your leads?

  • December 29, 2016
  • 2 replies
  • 4244 views

We currently have two lead segmentations in place: Audience Type and Geographical. However, I'd like to create some more (for reporting purposes and for the dynamic content feature), but was curious how you all segment your leads... and what has been most useful. Thanks in advance!

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2 replies

Grégoire_Miche2
Grégoire_Miche2
Level 10
December 29, 2016

Hi Leanne,

We usually implement:

  • Relationship to the vendor (prospects, clients, ex-client, partners, influencers, not a lead) or something similar
  • Market segments if they correspond to different offering

-Greg

R
rachel2-2
Level 8
December 29, 2016

Hi Leanne,

Similar to Greg's suggestion, we segment our leads based on the product they're most likely to be interested in. We also segment leads by persona (which is really just a more robust breakdown of our product segmentation).

Since segments allow us to utilize dynamic content, we rely on them for other things like Job Title Category, Department, Industry, Company Size etc as well.

Rachel

cjdst273
cjdst273Author
Level 4
December 30, 2016

Thanks for your responses - helped me to build up our segmentation lists!

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