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A
Anonymous
January 7, 2014
Question

Segmentation and Spark

  • January 7, 2014
  • 13 replies
  • 1787 views
This is my first bulk mail send and it looks like segmentation is missing from Spark, or did I just overlook it somewhere? I'm trying to chunk up our 10,000 count lead database into smaller sends over the course of the next week. 

I've got a single smart list set up for the program I've configured (email and landing page), but how do I configure several smart lists and schedule the chunked-up sends over time? 

The only way I'm seeing I can do this is one of two options:

1) Send to this smart list, then modify the list for subsequent sends until the entire DB is reached (well, mostly)

2) Copy the program 4-5 times and set up the different segments for each of the copied versions (painful)

Since this is my first bulk mail send in Marketo, I'm a little worried that neither of these two options will even work. Are there any Spark users who can walk me through how they have done this?


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A
Anonymous
January 17, 2014
Since this was our first marketing activity in nearly 5 months, it was just a random send chunked up into chunks of 2500 each. I'm really just trying to wake up the DB and start to establish an ongoing cadence.

More complex segmentation will come soon. 
A
Anonymous
January 17, 2014
Cool. Now you lhave a baseline for your reporting.
A
Anonymous
January 17, 2014

Glad it worked out technically. Results may take some time. I'd really focus on sending high-value content for your audience and let nature start to take its course.

You might consider leveraging the Customer Engagement Engine, which is all about establishing a cadence, and makes it super simple to add content over time without having to worry about who already got what, where people are in the flow, etc.

Furthermore, the new Email Program with much easier A/B testing capabilties is something to investigate.

Mark's suggestion is somethign to work toward.  The system part of that isn't that difficult.  It's creating the content versions that can take the majority of time.  Of course, sometimes that can also be simple, such as creating different versions of the subject line, or swapping a different case study depending on industry, etc., which doesn't take much time.

Good luck!
Mike

 

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