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A
Anonymous
July 26, 2013
Question

Scoring within Programs

  • July 26, 2013
  • 2 replies
  • 839 views
To All Marketos:

I would like to use Marketo Scoring for prospect or lead qualifications not Globally, but locally-  Scoring applicable for the theater programs ( EMEA or APAC or Americas)  or just programs (webinars, case study etc) where scoring threshholds are different. How can I do that and if there any samples you can share?

Regards,
Milind
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2 replies

Josh_Hill13
Josh_Hill13
Level 10
July 28, 2013
You should be able to do that by setting up separate lists and Scoring Programs for each type of lead. Each campaign will have to use smart lists that are based on country.

Once you setup the smart lists by country, you can then run the scoring campaigns independently.
A
Anonymous
July 29, 2013
Are you looking to use the same scoring model with different thresholds, or entirely different scoring for activities?  If you're not certain, I'd recommend isolating only the threshold or the model but not both, as it will be simpler to maintain.

If your scoring is global and your thresholds are local, typically you'd see specific campaigns where the thresholds are the trigger criteria, and you'll have one of these for each segment.  If you add in the RCA complexity you may need separate models for each segment.
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