Skip to main content
A
Anonymous
April 27, 2017
Question

Scoring Leads by Channel & Time Period

  • April 27, 2017
  • 2 replies
  • 2004 views

I want to be able to report my top 10% leads as relates to a particular channel in a particular timeframe.

For example, if I have channels A, B & C, I want to be able to say: "These people are our top 10% engaged with our Channel A material in the past 3 months."

So in effect, what I THINK I want (but am willing to take better suggestions) is a lead score that only counts actions within a defined time period and as pertains to a particular channel.

Does anyone have any guidance or best practices they can share with me on how to do this?

Thank you.

    This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

    2 replies

    SanfordWhiteman
    SanfordWhiteman
    Level 10
    April 27, 2017

    Skipping over the constraints on a single score (for the moment), it seems like the hotspot in your question is getting the 90th percentile of scores across a range of leads. Is that indeed what you are trying to extract?

      Josh_Hill13
      Josh_Hill13
      Level 10
      April 28, 2017

      As Sanford suggests, this might be a fairly complex question to run in Marketo.

      Sales Insight lets you adjust this threshold in Admin > MSI. But that's more about flames/stars in SFDC, than a real threshold. And since you want this to be a rolling 3 months, how do you determine this?

      • Get a predictive vendor tool
      • do an extract and analysis on behaviors and score those within a 90 day period, using an Inactivity batch to lower the score after 90 days of inactivity (not really aligned to your desires those, but closer).
        • but that data analysis would get you an idea of the 10% of most active and model them.
        • you'd need a regular review.

      I wouldn't look at Channel as much as which behaviors lead to MQL or SQL.

      Terms & ConditionsAccessibility statement

      Loading footer...