Scores decreased when a lead syncs from Salesforce | Community
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A
Anonymous
April 10, 2014
Question

Scores decreased when a lead syncs from Salesforce

  • April 10, 2014
  • 4 replies
  • 928 views
Hello,

I have leads in Salesforce that loose scores when they sync to Marketo. I don't understand why.
Has anybody already got that issue here ?

It is frustrating because we loose sight on high value leads...
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4 replies

A
Anonymous
April 10, 2014
Do you have a score decay program that is looking for activity count in the last 7 days etc? This could be the reason your score is falling. Otherwise I would need more speciics to help you solve this issue. 
A
Anonymous
April 10, 2014
So it looks like this; I don't think it's related to a decay program.

A
Anonymous
April 10, 2014
It certainly looks like it is part of a decay program. I would look at your behavior scoring model because it has decay built in (hence the subtraction). 
A
Anonymous
April 10, 2014
ok but why would it be decreasing everytime after it syncs from salesforce "Synced from salesforce Contact ID..." ?
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