Score Changed Trigger - Change is + XX%? | Community
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Lisa_Heay2
Lisa_Heay2
Level 3
December 21, 2016
Question

Score Changed Trigger - Change is + XX%?

  • December 21, 2016
  • 2 replies
  • 1876 views

We are working on building out a nurture plan with an inactive stream that will look for an increase in lead score in order to re-engage.  Client is thinking it makes sense to trigger off of not just a score increase, but a percentage increase of the person's current score.   See attached for trigger I'm thinking.  (I'm not looking for comments on whether this is a good idea to do - I'm questioning that myself - just looking to know if it's even possible first.)  Thanks!

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2 replies

SanfordWhiteman
SanfordWhiteman
Level 10
December 22, 2016

just looking to know if it's even possible first.

Natively, no.

With the help of a webhook, absolutely, yes.

    Josh_Hill13
    Josh_Hill13
    Level 10
    December 22, 2016

    You would be better off using Data Value CHanged with Lead Score. Offers better options and works better.

    +1 on Sanford.

    Also, the idea that scoring is based on a percentage is not a good idea unless you structured it to reach 100 pts for MQL. In my experience, score points are assigned and they never adhere to something like a percentage change.

    Perhaps you can elaborate on how you want the nurture to work and which leads will be entered.

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