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Berta_Menéndez
Berta_Menéndez
Level 1
October 20, 2016
Question

Save utm parameters per program

  • October 20, 2016
  • 2 replies
  • 5341 views

Currently if a lead is a member of different programs, we see the same utm parameters in every program e.g. the ones tied to the last interaction. I would like to know if it's possible to save the utm parameters when a lead becomes member of a program and not to change them for this program. When the lead is acquired by another program, then the new utm parameters would be displayed only in this particular program.

Thank you!

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    2 replies

    Dan_Stevens_
    Dan_Stevens_
    Level 10
    October 20, 2016

    I would love to see more native support of UTM parameters in Marketo. At the program level, would be ideal - instead of having to setup a bunch of custom/proxy fields, which don't even capture the full picture. 

      gkrajeski
      gkrajeski
      Level 10
      October 20, 2016

      Custom tracking (parameters) is the way we are setup.  With our recent acquisition we are using both the UTM and custom (params) due to the fact that UTM, while hooked to Google Analytics, helps to see the total traffic, whereas Marketo no longer has the Anonymous views!

      Dan_Stevens_
      Dan_Stevens_
      Level 10
      October 20, 2016

      Would love to hear more detail on this!

      Jessica_Kao3
      Jessica_Kao3
      Level 7
      October 20, 2016

      Unfortunately, the utm parameters are a property at the lead level and not of the program level so there isn't a way to freeze that info in time or to associate that with the particular program.  Depending on your goal I have used add to list to try to capture some of that information for reporting purposes later but its not ideal. 

      Gerard_Donnell4
      Gerard_Donnell4
      Level 9
      June 28, 2017

      @Jessica Kao​ when you save the results to a list do they remain permanent and don't change when the fields get updated?

      Grégoire_Miche2
      Grégoire_Miche2
      Level 10
      June 28, 2017

      Hi Gerard,

      No, the fields get updated. But if you have a static list for all leads that filled out you event registration from from Linkedin, even if the field value change, the lead remains in the list.

      -Greg

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