Salesforce Wave Analytics with Marketo?

Forum|Forum|9 years ago
February 9, 2017
2 replies
6473 views

I am curious if anyone has linked Marketo with Salesforce Wave Analytics.

What kind of data are you able to gather when linking Marketo to Salesforce Wave? This is a very broad question so feel free to go on a tangent!

If you haven't used Salesforce Wave, potentially how you have used Marketo with other BI or data visualization tools (like Domo, Birst, Looker, etc..)

Thanks!

Marketo

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Grégoire_Miche2

Level 10

Hi Colin,

I have no experience with this, but I can tell you that you should move your question to products if you expect an answer.

Champions program group is for questions bout the Champions program and very few people will be notified of your question.

-Greg

Colin_CampbelAuthor

Level 2

Thanks Greg!

Neil_Robertson6

Level 4

We haven't use it with Wave but we do use it with Tableau. Wave is fairly restricted in it use tbh - what we do is fire it into into DW using SSIS (Leads, Activities etc) and mine it that way - far quicker and more efficient.

Colin_CampbelAuthor

Level 2

So lead/activity data. Anything else?

Grégoire_Miche2

Level 10

Hi Colin,

IMHO, lead / activity is a lot already There are about 70 different standard activity types, on top of which you may have some custom ones.

But of course, you would need to pull out all lead and company details.

There is also all program membership data.

The last thing you may want to pull out are related custom objects and opportunity data.

-Greg

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