Salesforce Contacts Vs. Leads (Scoring) | Community
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A
Anonymous
March 9, 2017
Question

Salesforce Contacts Vs. Leads (Scoring)

  • March 9, 2017
  • 3 replies
  • 3309 views

I launched my first campaign today that had a mixture of salesforce leads and contacts. Any contacts who took action (opens, clicks) with the email were scored appropriately, but the leads who took action on the email got nothing.

Has anyone else experienced this? Are there supposed to be two life-cycles in place for this?

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3 replies

Grégoire_Miche2
Grégoire_Miche2
Level 10
March 9, 2017

HI Lindsey,

This question probably belongs to the "products" section

You give us too little to know the issue. are your observing this in SFDC or Marketo?

Your scoring campaigns may exclude leads. The sync on score fields might be broken for leads...

-Greg

A
Anonymous
March 14, 2017

Hi Greg,

I am observing this in Salesforce.

I will look into my campaign scoring and sync. Thanks for the ideas.

Grégoire_Miche2
Grégoire_Miche2
Level 10
March 26, 2017

Hi Lindsey,

And move this question to the product section. This post may help: ** PLEASE READ BEFORE POSTING YOUR MARKETO PRODUCT QUESTIONS HERE **

-Greg

J
Julz_James
Level 8
March 27, 2017

Have you checked if the all members of the campaign in Marketo have been given a score?  If so, I'd definitely look at what is being sync'd to here from Marketo to SFDC as it might not to syncing to the correct fields.

Thanks

Juli

Devraj_Grewal
Devraj_Grewal
Level 10
March 28, 2017

Lindsey,

I would first verify if the leads did receive a score in the Marketo lead score field by checking the activity log of a lead you know took action on the email. If so, it is possible you are not seeing that score in the SFDC field if the fields are not mapped correctly.

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