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A
Anonymous
February 19, 2016
Question

Sales Insight / Stars & Flames setup in the Admin section

  • February 19, 2016
  • 1 reply
  • 3184 views

We're just starting to score leads and unfortunalely I cannot find any Marketo documentation covering the questions below:

- what is the difference between Dynamic and Static scoring methods,

- what do the % values in the screenshot below stand for (% of leads displayed in Best Bets? % of the biggest Lead Score value in our database?),

- and in which case the relative urgency will equal to 1.

Will be very thankful for any ideas!

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1 reply

Aslihan_Ayan_Ha
Aslihan_Ayan_Ha
Level 6
February 19, 2016

Dynamic - Is a percentage value that is derived from relative data while Static - Allows you to define exact score numbers, no more percentages. Dynamic is the recommended method.

The percentage is calculated based on your whole lead db.

I am not positive on the stars value =1. I am assuming if the lead was inactive x amount of time, they will get the urgency 1?

    A
    Anonymous
    February 19, 2016

    Thank you Ashley! That's really helpful!

    Not sure about urgency = 1, because some leads in our DB have no flames while having a couple stars (those guys who were inactive for a while but still had some activities in the past). So I suppose one flame cannot mean inactivity.

    And one more thing I can't get so far: when I switch to Static Urgency distribution, how to I see what the numbers mean? E.g. after how many hours (days?) after an activity the relative urgency will decrease for 1 point?

    Right  now, I have a lead who made his last activity on Feb 12 and has 3 flames, and another one with last activity on Feb 17 who has 2 flames, which is unfair since the second one is apparently "warmer"

    A
    Anonymous
    July 1, 2016

    Hi Elena,

    We, too, are having this same problem with definition of urgency.

    After one day, leads who'd taken an action just the day before disappear from the views!

    I hear back further this, would you please let me know?

    Thanks so much,

    Lynn

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