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August 21, 2015
Question

Russian Characters import

  • August 21, 2015
  • 3 replies
  • 3055 views

Hello,

Does Marketo list import accept Russian language characters?

Thanks.

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3 replies

Josh_Hill13
Level 10
August 21, 2015

Yes. Use UTF8 for all imports. There are instructions in another thread.

I'm not so sure Marketo is good at displaying such characters, but it can use them.

Dan_Stevens_
Level 10
August 21, 2015

Anytime you work with a list with special characters like this, always export as "Unicode Text File".  Then during the import process, be sure to select "tab-delimited".  As long as you remember those two points, the data should import successfully into Marketo.

August 23, 2015

Hi Dan

I want to know reason why the user have to select "tab-delimied".

In my similar case, marketo support recommend me "comma-delimita".

Dan_Stevens_
Level 10
August 23, 2015

A Unicode text file contains values separated by tabs, not commas.  Comma separated only works with CSV files. Perhaps they're referring to the more complex process that Josh referenced above - saving the file with UTF-8 encoding, manually entering the commas (using find/replace) and then saving the file as a CSV. But that process/effort isn't required. Just use what I explained and you'll be fine. We'be been importing list of names from Europe and APAC for years using this method, with no issues at all. ​

SanfordWhiteman
Level 10
August 26, 2015

To clarify some of the back-and-forth:

  • "Unicode Text" in an export dropdown is usually a confusing shorthand for UTF-16 (or in some old software, UCS-2) encoding
  • "UTF-8" means, well, UTF-8 encoding

Neither one is "Unicode" (since Unicode is an abstraction more than a data format).  So if the software you're using is giving you the literal choice of "UTF-16," that's your choice.  It may be that your app is only capable of outputting UTF-8, in which case you're going to need to convert it somehow.

Dan_Stevens_
Level 10
August 26, 2015

In our case - where we've successfully always saved out as "unicode text" - we use Excel.

SanfordWhiteman
Level 10
August 26, 2015

Excel "Unicode Text" == UTF16 Little Endian with BOM.

Other software might generate UTF16 Little Endian without BOM, for example.  But the assumed endianness without BOM is Big Endian (speaking generically) so unless Marketo's side always parses as LE, that would be a problem.

It can get very complex, esp. when people have custom export software that could be written in any language.  It's good to know that Excel consistently works for you -- anybody with the opportunity to "massage" with Excel should follow your example.