Running Paid Ads with out the use of utm? | Community
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A
Anonymous
December 11, 2015
Question

Running Paid Ads with out the use of utm?

  • December 11, 2015
  • 1 reply
  • 1773 views

Good day ya'll,

I may be way out in left field here but I figured I would ask and see if it is at all possible.  Is there a way in Marketo to run multiple ads with the same landing page & form and still be able to report out on them with out using utm?

For example:

I have a guide I would like to promote, so I create a landing page and form for it, and I run ads on both facebook and Linkedin to the same landing page promote it. Is there a way to distinct where the leads are coming from in report w/ out using a utm url?

Our goal is to start running ads without the use of utm, we want to have a cleaner acquisition approach. Appreciate the help!

Cheers,

Justin

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1 reply

A
Anonymous
December 11, 2015

I normally use URL parameters to track my campaigns, if this is not sufficient, you may be able to use referrer url filter.  FOr example if referrer contains Linkedin vs  facebook, depending on what part of their networks you are using

Andy_Varshneya1
Andy_Varshneya1
Level 7
December 11, 2015

Yeah, I too would strongly advise you to use URL parameters, even if you're not ultimately capturing that data in the hidden form fields. At least that way you can check the Referrer URL and URL Parameters to identify where they came from.

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